--- title: Critical-to-Quality (CTQ) Flowdown | Whitepaper | Cognition description: Does your process need a Critical-to-Quality Flowdown? Download Cognition's white paper to gain insight and improve your development process --- [![Cognition_Small_forHS.png](https://info.cognition.us/hs-fs/hubfs/images/Cognition_Small_forHS.png?width=200&height=37&name=Cognition_Small_forHS.png "Cognition_Small_forHS.png")](http://cognition.us/) # Does Your Product Development Need a Critical-to-Quality Program? ## Are you struggling with: - Losing contextual information around your product requirements? - Issues prioritizing product design requirements? - Linking lower-level requirements to user needs and the Voice of the Customer (VOC)? ![CTQ_Flowdown_LPImage.png](https://info.cognition.us/hs-fs/hubfs/images/Landing%20Page%20Images/CTQ_Flowdown_LPImage.png?width=320&name=CTQ_Flowdown_LPImage.png)If you answered yes to one or more of these questions, you might need a better method for managing your product’s quality requirements. But don’t worry—there are proven methods that can help! In our latest white paper, “Understanding Critical-to-Quality (CTQ) Flowdown,” we dive into one such method. As a way of managing the relationships between your requirements, product quality, and the VOC, CTQ Flowdown is a powerful process your team can easily implement into your product development process (PDP). Download the white paper today to learn about how CTQ Flowdown can help you: - Focus on your product’s most critical requirements - Establish intrinsic quality into your PDP - Improve data management throughout your product’s lifecycle Download your **free** copy today!   ### Get Your Copy Now! [![cognition logo white](https://info.cognition.us/hubfs/Cognition-with-Tagline-White-250.png)](https://info.cognition.us/) [info@cognition.us ](mailto:info@cognition.us) [1 (781) 271-9300](tel:1-781-271-9300) 24 Hartwell Avenue, Lexington, Massachusetts 02421 [![White LinkedIn Logo](https://info.cognition.us/hubfs/Mahalo/social_icons/LinkedIn%20Icon%20White.png)](https://www.linkedin.com/company/cognition-corporation/) [![Twitter White Logo](https://info.cognition.us/hubfs/Mahalo/social_icons/Twitter%20Icon%20White.png)](https://twitter.com/cognitioncorp) ©2026 Cognition Corporation | [Privacy Policy](https://cognition.us/privacy-policy/)